Graphic Design · Motion · CURE Auto Insurance
Loading animations, email campaigns,
and mobile UI for a legacy insurance brand.
The brief
Bring warmth to a legacy insurer's least-loved moments — wait screens, emails, and mobile UI — so the brand feels human, not corporate.
The constraints
A conservative brand system, real production surfaces (policy binding, app-download campaigns), and zero tolerance for performance cost in the app.
Key decisions
Built every animation in Lottie instead of GIF or video so they ship at kilobytes and stay crisp at any size; used the wait moment to tell a small neighbourhood story; explored multiple colour systems before locking the campaign look.
All animations were built in Lottie — a vector animation format that renders natively on web and mobile. Each file is a fraction of the size of a comparable video, with no impact on page load performance.
