Graphic Design · Globalizer
UI screens, illustrated characters,
and promotional design for online gaming.
The brief
Design UI screens, illustrated characters, and promotional graphics across a family of online gaming brands — Winloot, Sweeps.pet, RewardIt, and Winstakes.
The constraints
A high-energy sweepstakes audience, fast campaign cycles, and four brands that each needed their own personality without four separate pipelines.
Key decisions
Built reusable layout systems (lobbies, pick-entry, prize screens) that reskin per brand; leaned on illustrated characters to give promos warmth; spun seasonal variants like the NFL Pick 8 from one master layout.
Gaming UI
Prize Pass Entry
Winloot gaming UI — pick-entry screen with animated car mechanic
Winloot Pick 8
Standard game UI
Winloot Pick 8 — Football
Themed variant for NFL season
Scratchtopia — Mobile
Daily bonus, game lobby, and neon card UI
Scratchtopia — Desktop
Full-width layout with spin wheel and game card lobby
Winloot Landing Page
Redesigned homepage — variant A
Winloot Landing Page
Redesigned homepage — variant B
Illustration & Characters
Flat Pets
Sweepstakes character set
Coolest Pet Summer Contest
Sweeps.pet — 300×600 display banner
Seasonal Badges & Lotto Balls
Illustrated reward badges and themed lotto balls for seasonal campaigns
Promotional Design
RewardIt Modal
Loyalty reward prompt
RewardIt Modal — Variant
Alternative offer design
Winstakes Banners
Three design iterations for the sweepstakes promotion campaign
Token Mania
Limited-time token promo
Get 5 Pick 10
Bonus entry modal
5000 Tokens
Winloot confirmation modal